Before Tuesday night, one has to wonder how the President will also draw from the word “strong” in the third State of the Union address this trying economy. But he managed to do it last night and in the way that convincing to most people watching.

In a little over an hour, the President laid out some of the specific theme of policy, something that rarely offered in the State of the Union speech.  And that’s what needs to be delivered.   Not surprisingly, most of the populist tone struck which includes ideas about equality and justice, with many centers around the people and Government solutions.

But what he is doing differently, compared to two SOTUs, jump on ideas of broad, General of the plan.  Last night, he focuses specifically on concrete concerns and issues that affect Americans daily, which played well and could be understood by the average person out there.

Who can become angry at proposals to deny tax benefits for those who outsource American jobs?  “If you are a manufacturer of high-tech, we have to double tax deduction You get to make the product here,” said Obama.  That’s the message that all of the parties may agree.

It sounds good and gravy, right?  Tax, “If You make under $ 250,000 per year, such as 98 percent of American families, tax You shouldn’t go up.” Both sides should be able to coalesce around it at least.